University

From idea to execution, you are your own creative brand. You earn what you put in, whether product design is your hobby or a business. Here’s a quick guide to help you find a solid audience, create the right designs and make money with your hard creative work.

If you can dream it, you can do it.
Walt Disney

Skills

Audience Selection
Product Design
Promotion

Audience Selection

Think about who will buy your product before you design it.

Know Your Audience

  • Are you in any group, online or off, that you can appeal to?
  • Do you have a group that you’re not yet a part of? Is there a way to find and join that group?
  • Does your town have a local celebrity, your school a beloved mascot, or your favorite band an unforgettable symbol?

Research Your Audience

  • What are their interests?
  • What/who do they find funny?
  • What/who do they find inspiring?

Get Inspired By Your Audience

  • Where is a community for your audience, offline or online?
  • What other jewelry is already available to your audience on sites such as Pinterest, Etsy, Instagram, and Reddit?

Product Design

Design in 3 steps

01.

Be original!

The best way to design is to make it personal; a unique symbol of self-expression. As a designer, you have a chance to create wearable symbols that will carry memories, beliefs, and stories for your audience.

02.

Pick the right product

Both simple and complex designs can be transformed into great products. Find out what works for you and your audience. Make sure you have the rights to sell your design.

03.

Add Customisation

One of the ways to compete with large retail stores is to offer unique features. Personalisation is fully build in by Beeoux, so you can offer your customers the option to personalize with names, dates & birthstones.

Promotion

Now it is time to start promoting your design.
First gather feedback from people close to you and ask them to spread the word about your new venture.

Organic promotions

  • Start a blog about your jewelry design experience on free platforms such as Wordpress, Tumblr, or Medium.
  • Email your relevant contacts with a link to your design and ask them to share it.
  • Take every opportunity to celebrate and amplify your successes and milestones. Made a sale? Tell your followers. Got a nice compliment on Twitter? Share it with your Facebook fans too. Made it to 10/100/1,000 followers? Boast, boast like you’re Kanye at an awards ceremony!

Paid promotions.

  • AdEspresso has a great 101 guide to get you started on Facebook advertising.
  • Test a Facebook ad by spending up to 5 or 10 bucks. If your profit is less than your ad spending, stop your ad. If your profit is higher than your ad spending, increase it.
  • Learn from others by joining Facebook groups like Shopify Money Makers and TAssKickers

Outside the Box

  • By donating a percentage of your sales to a nonprofit you believe in, you are not only backing a worthy cause, you’re letting your followers know what’s important to you and what your goals are beyond selling accessories.
  • Gaining note and support from the right people can have a massive impact on your success. If you’ve identified an influencer that you’re connected to through your themes, topics or networks, consider offering them some swag in exchange for some exposure. Sure, it’s not a free method, but one pendant shared with the right person could pay for itself over and over again.

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